Upcoming Events

gowns priced $3000 - $7000
[ january 24th - february 2nd ]

queen of unique colors, textures, and customizations: alena leena is a fan favorite at strike for obvious reasons. her 2025 collection, the anatomy of love, dropping exclusively for TWO special weekends only, and trust us - it’s everything.

this BRAND NEW collection won’t officially land in stores until later this year, so this is your chance to be that girl who gets it first. they’re here for a good time, not a long time — so snag your spot while you can!

oh, and did we mention? during the event, one FREE gown customization up to $250 will be included with any alena leena gown ordered! ✨ consider this your sign to say YES to the dress of your dreams.


Galentine’s Day Party

[ february 13th | 5:30pm - 8:00pm ]

we created the perfect excuse to wear your dream dress again after the big day! so grab your favorite dress (yes, *that* dress!), your besties, + join us for girl’s night out at strike! mingle with past, present, and future strikingly rare brides.

enjoy sips, snacks + sweet treats. create your own custom charm bracelet. stop by the BOND bar for some permanent jewelry from paloma wilder. enter giveaways for the chance to win some amazing prizes.

not married yet? wear a bridesmaid dress or any outfit you’ve been dying to wear but haven’t had the occasion for! wedding dress not from strike or rare? no worries! all are welcome! there is no cost to attend, we just ask you rsvp below.

three brides linking arms and smiling while holding floral bouquets

Rish Designer Spotlight

gowns priced $2500 - $4000
[ february 28th - march 9th ]

event details coming soon!

Spring Sample Sale

gowns priced $100 - $2000
[ may 16th - 18th ]


this is our 5th annual spring sample sale and our biggest sale yet! over 200 gowns, shorties, + jumpsuits will be available to take home at an extremely discounted price! all gowns, shorties + jumpsuits priced $100 - $2000!

sample sizes 4 - 20 will be available, with the majority of dresses in bridal sizes 8 - 14. gowns will be available from designers including: alena leena, before by sarah seven, dearheart by carol hannah, heirloom bridal company, jack sullivan, laudae, little white dress by amsale, rish, sarah seven, scout by sarah seven, strike private collection, studio levana, tara lauren, tara latour, and vagabond.

most gowns have light wear from being tried on as store samples and some are brand new and just looking for their perfect home. check out @strikinglyraregowns starting april 16th for daily sneak peeks of everything included in the sale! appointment booking will also open on 4/16/24.

appointments are required. no holds - gowns are sold first come, first sold. all gowns are sold as is - minor repairs or dry cleaning may be needed. cash or credit card only - no checks will be accepted. a non-refundable $25 special event booking fee is due at the time of booking.

strike-bridal-bar-milwaukee-wisconsin-black-friday-sample-sale-alena-leena-armeria
strike-bridal-bar-milwaukee-wisconsin-black-friday-sample-sale-sarah-seven-julep

boho bride wearing fitted lace corset dress with flowing sleeves and cowboy hat

Alena Leena Designer Spotlight